My Pet Peeve – When Platitudes Are Passed Off As Solid Martial Arts Business Advice
I see it all the time in our industry. Some “guru” writes an article that at first gives the impression of providing solid business advice…
But as soon as you read past the opening paragraph, you know you’ve been had, because the article is nothing more than a bunch of platitudes masquerading as real-life business know-how.
- “Keep your eyes on the goal…”
- “Keep going…”
- “Stay focused…”
- “Believe it and it will happen…”
The list goes on and on.
Now, there’s nothing wrong with providing a pep talk every once in a while for other business owners, and Lord knows we need it on occasion. And certainly, cultivating a resilient spirit is a necessity for long-term business success.
Here’s What Gets My Goat About Martial Arts Consulting…
However, what gets my goat is when we see “experts” passing this stuff off – over and over again – under the guise of providing us with valuable and useful business advice.
A book I recently read on running a martial arts school is a perfect example of the vacuousness of some martial arts school consulting gurus. The front cover claimed this book would show you how to build your fantasy school, or some such nonsense.
I ordered the book. I read it. It wasn’t nonsense, but the entire book was filled with chapter after chapter of platitudes and vague advice…
And the sad thing is I found it to contain little, if any, solid and actionable advice on the real nuts and bolts of starting and running a martial arts school. It’s no wonder so many martial arts instructors are so confused when it comes to knowing exactly what it takes to start and run a successful martial arts school.
What It Typically Means When You’re Fed A Bunch Of Platitudes By “Experts”
Let me tell you something… and let this be your litmus test from here on out for what passes as useful business advice that you can bank your school’s financial future on:
Massie’s B.S. Advice Litmus Test
If it isn’t actionable, it’s probably B.S.
When I wrote Small Dojo Big Profits, I started with the goal that the book would provide actionable steps an instructor could follow to start and run a successful martial arts school. And that’s exactly what the book provides – an action plan.
The same goes for my martial arts business coaching services. I don’t prolong your problem in order to make more money. Instead, I take every client through a six to 12-month process that teaches you everything you need to know to start and run a successful martial art school.
But here’s the thing; you may not ever need to hire me as your business coach if you read and follow Small Dojo Big Profits. So, do yourself a favor and get the book, read it, and follow it in your school. Then, you’ll have a martial arts business plan that’s actually actionable, instead of a bunch of empty platitudes that are impossible to act upon.