Planning is important when you’re starting a business.
No doubt about it.
However, for some people planning can easily turn into endless procrastination, delaying their launch by months or even years.
And all that time, they’re losing money and opportunities to gain students and market share.
I guarantee you, someone in your town is going to start a martial arts school this year.
And yes, some won’t last very long.
But, if you’re waiting for –
- The perfect economy…
- The perfect location…
- The perfect financing…
- The perfect marketing plan…
- The perfect business plan, etc…
I’m here to tell you, perfect conditions rarely exist for any small business owner.
So, if you spend too much time planning, and never get started, your competitors may very well beat you to the punch by garnering market share that could have been yours for the taking.
They’ll be making money, while you’re still waiting for the perfect conditions to launch… which may never happen.
I made up all kinds of excuses why it wasn’t the perfect time to start my first school. I didn’t have the money, I wasn’t the right rank, I didn’t have any students, and on and on.
But the fact was, I was really just afraid of failure. Yep, I put off starting my first school because I thought I’d fail, and I didn’t want to have to face all my friends and family in embarrassment.
Well, guess what? After I decided to go for it, I did fail – 3 times, in fact. I lost money and a lot of time and effort that I’d invested in those failed attempts. And yes, people laughed and said, “I told you so.”
Then A Funny Thing Happened
But a funny thing happened during those few initial failures. I got stronger, I became more determined, and I became smarter about how to do things right. And, that fourth attempt worked like a charm, because I’d already failed fast enough to gain a foundation of knowledge and experience on which to build my success.
Now granted, I made sure that those failures were low-risk. Well, let me rephrase that; those failures were low-risk, because I had very little to risk in the first place. :)
However, it worked out to my benefit because by being forced to bootstrap my first school, I discovered that you don’t need a lot of money to start a martial art school – all you need is the right plan.
The Right Plan
All the research and planning has already been done for you:
All you have to do is follow the instructions.
But by all means, do it now…
Before your competition beats you to it.