What’s The Best Time To Start Your Martial Arts School?

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Planning is important when you’re starting a business.

No doubt about it.

However, for some people planning can easily turn into endless procrastination, delaying their launch by months or even years.

And all that time, they’re losing money and opportunities to gain students and market share.

I guarantee you, someone in your town is going to start a martial arts school this year.

And yes, some won’t last very long.

But, if you’re waiting for –

  • The perfect economy…
  • The perfect location…
  • The perfect financing…
  • The perfect marketing plan…
  • The perfect business plan, etc…

I’m here to tell you, perfect conditions rarely exist for any small business owner.

So, if you spend too much time planning, and never get started, your competitors may very well beat you to the punch by garnering market share that could have been yours for the taking.

They’ll be making money, while you’re still waiting for the perfect conditions to launch… which may never happen.

True Story…

I made up all kinds of excuses why it wasn’t the perfect time to start my first school. I didn’t have the money, I wasn’t the right rank, I didn’t have any students, and on and on.

But the fact was, I was really just afraid of failure. Yep, I put off starting my first school because I thought I’d fail, and I didn’t want to have to face all my friends and family in embarrassment.

Well, guess what? After I decided to go for it, I did fail – 3 times, in fact. I lost money and a lot of time and effort that I’d invested in those failed attempts. And yes, people laughed and said, “I told you so.”

Then A Funny Thing Happened

But a funny thing happened during those few initial failures. I got stronger, I became more determined, and I became smarter about how to do things right. And, that fourth attempt worked like a charm, because I’d already failed fast enough to gain a foundation of knowledge and experience on which to build my success.

Now granted, I made sure that those failures were low-risk. Well, let me rephrase that; those failures were low-risk, because I had very little to risk in the first place. :)

However, it worked out to my benefit because by being forced to bootstrap my first school, I discovered that you don’t need a lot of money to start a martial art school – all you need is the right plan.

The Right Plan

All the research and planning has already been done for you:


All you have to do is follow the instructions.

But by all means, do it now…

Before your competition beats you to it.


  1. sean russell on February 8, 2009 at 4:28 pm

    Do it now! Call to action is great, still have some fear of failure due to the economy. I have the money and security to start a school however, can a start up make it in the California\’s Inland Empire(Riverside/San Bernardino), one of the hardest hit areas of the country? Or is this just a lousy mind set and I am only afraid of fear itself?

    Thanks for any response,


  2. Mike Massie on February 9, 2009 at 8:54 am

    Sean, on our member forums at http://www.starting-a-martial-arts-school.com we have examples of school owners all over the country who are experiencing growth at this time. However, I wouldn’t suggest starting a school in an economically depressed area, at least not without knowing more about the market conditions in the area. Still, it’s up to you to do your due diligence and make the right choice based on what your research and gut tell you… instead of looking to some “guru” from halfway across the country to tell you what the best decision is. Hope this helps.

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