martial arts tuition prices

martial arts tuition pricesToday, Gary writes in to ask:

Q: “Hello Mr Massie,

I know in your book you mention not charging less than $99/month, and I agree with you. However, the city I currently live in, and the city I hope to move back to within the next year and a half are filled with Martial art schools that charge $45-$70 a month for unlimited # of classes.

I know that I’m a good teacher. I know that the products that I choose to teach are great. But can I charge double or in some cases more than double and expect to succeed?”

A: Thanks for the question, Gary.

First off, what your competition charges has no correlation whatsoever to what your services are worth.

In my town, my closest competitor charges $70 a month, the next closest charges $30 a month, and several other programs charge in the $50 range.

I charge $109 a month base tuition (Note: This was written in 2008 – MM). I have the most successful school in town.

It’s all about mindset – charge what you truly believe you’re worth, feel good about it, and you’ll get what you expect.

Here’s an easy-to-understand example to get you in the right mindset about this:

A physician in private practice usually charges anywhere from $70 – $150 for an office visit.

But, in many places now, you can go down the street to the local clinic and get see a doctor for about $20 – $40.

So, why don’t the private practice guys charge less so they can compete with the low-cost clinics?

Because they understand two things:

1. Who their clientèle are.

2. And what their services are worth.

Look at any other service industry and you’ll easily be able to find a similar example.

Bottom line… charge what you’re worth.

For more on how to set your martial arts tuition prices, read Small Dojo Big Profits (http://small-dojo-big-profits.com) and check out the 100- and 200-level courses at http://MAbizU.com.

Also, check out these articles here on MABD:

https://martialartsbusinessdaily.com/280/raising-martial-arts-tuition-rates/

https://martialartsbusinessdaily.com/4711/the-top-3-ways-to-simplify-your-martial-arts-business/

https://martialartsbusinessdaily.com/4565/why-you-should-never-let-a-student-haggle-with-you-on-price/

Leave a Comment





This site uses Akismet to reduce spam. Learn how your comment data is processed.