Why It Pays To Hire A Professional SEO

All this stuff may be confusing to you, but you still need to get a high search ranking in Google for your business.

All this stuff may be confusing to you, but you still need to get a high search ranking in Google for your business.

So, Gary is one of our Fighting Fit and Self Defense program instructors who is starting a school right now. He’s hired me to do some additional online marketing for him, first to create a custom blog, and now most recently he took me up on the SEO offer I sent out yesterday…

So, yesterday afternoon I went to work on his SEO campaign.

As of this morning, he has 4 of the top ten listings in Google for two of his most important keyword phrases in Google. Not only that, but the main site we’re driving traffic to went up about 2 – 3 spots in the rankings for those keywords as well.

Of course, there’s a lot more work to do… I won’t be satisfied until he has three of the top five spots for his keywords.

The Importance of Having A High Search Ranking In Google

Why is this so important?

Because, here’s the breakdown of the average clickthrough rates for the top ten listings for any search engine results page in Google:

Spot #1: 42.3% of clicks…
Spot #2: 11.92% of clicks…
Spot #3: 8.44% of clicks…
Spot #4: 6.03% of clicks…
Spot #5: 4.86% of clicks…
Spot #6: 3.99% of clicks…
Spot #7: 3.37% of clicks…
Spot #8: 2.98% of clicks…
Spot #9: 2.83% of clicks…
Spot #10: 2.97% of clicks (not a typo)

Obviously, it pays to have the higher search ranking spots in Google for the most important keywords in your local market.

And, the results schools get when they do bear this out. In a mid-size market (a town of about 100,000 in the Midwest) one school owner I know of gets 60 leads a month from his website…

And wouldn’t you know it, he has the number one spot in Google for “(his town) martial arts”. I know this because one of his close friends is thinking of hiring me to do the same thing for him in his own town.

So, imagine what it could do for your business to dominate the top five spots in Google for “(your city) martial arts” in a large metropolitan area?

Or, even in a smaller town – even ten leads a month (actually, I was getting 5 – 10 leads a week in a town of 10,000) could make a huge difference in your bottom line.

If You Want To Dominate The Search Engines In Your Area…

I still have one spot left for a school who wants to achieve multiple top ten rankings for their school in the next 90 days. Call me at 512-535-6858 if you’d like to get started (leave a message on my voice mail if it’s over the weekend). Remember, I guarantee my work – packages start at $399 per month, and if you don’t get results in 90 days I keep working for free until you do.

– Mike Massie

P.S. – No lie, that’s a deep discount off my “real” rates because I know the martial arts market so well. It makes it easier for me because there’s less research involved. So I can charge martial arts school owners less for the same results. But the downside is, I have to limit how many packages I sell at that rate. Sorry, but I can only take so many clients at that deep of a discount.

P.S.S. – If you want to know more about my internet marketing firm, check out http://moderndigitalmarketing.com.

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