There was a time when I had more students than I could handle, and I was miserable.
Let me explain.
As my school grew larger, it was nearly impossible to provide individual attention to each and every student. Pretty soon, I found myself filling the role of a human resources manager more than that of a martial arts instructor.
Now, that may be fine for some martial arts school owners, and I know there are several who are happy teaching the occasional class or just their black belts and spending most of their time counting money… and I’m not knocking it if it makes them happy.
But for me personally, I enjoy knowing every student’s name, what they like to do, how their grades are, where they work, and so on. And, it’s my experience that when you do, your school has a “personal touch” that leads to greater student satisfaction and higher retention.
(Not to mention the lower overhead due to reduced payroll… but that’s a story for another post.)
Retention Is About Relationships
Now, there are certain things you can do to add even more of a personal touch for your students, but what it all boils down to is developing strong relationships with your students.
It’s those strong ties that keep students coming back. And, that’s really what it’s all about… if you want to have a strong school, you MUST build strong relationships with your students.
Now, the thing about having strong relationships with your students is that it takes a real effort to do. But, if you have systems in place, it’s not as hard as you might think.
Everything Is Easier When You Follow A Proven System
I go into great detail about how to create these systems in Small Dojo Big Profits (and in another book that I wrote as sort of a sequel to SDBP, The Profit-Boosting Principles). However, if you’re thinking you want to run the sort of small, tight-knit school I’m talking about here, then you need to start by reading Small Dojo Big Profits.
In it, I explain how to run a small martial arts school and still make a great living at it. The fact is, you don’t need 500 students, or 400, or 300, or even 200 to make a decent living teaching martial arts. In fact, I’m of the opinion that 150-175 students is just about optimal for running a small, highly profitable dojo.
But, you have to set it up right to be a success. And that’s specifically what I deal with in Small Dojo Big Profits. Step-by-step, I take you through every single stage of starting and running a successful martial art school, the SDBP way, including:
- Choosing a location for your studio – how to pick a location that will practically ensure your success…
- Finding the right space for your dojo – how to get just enough space to succeed, without breaking the bank…
- How to market your school – and not have to sell your soul in the process…
- How to keep students for the long haul – the secret to real lasting success in this industry…
- And, how and when to hire staff – and the truth about running an efficient and highly profitable school!
The Business System That Lets You Spend Your Time As You Like
I cover all this and more in Small Dojo Big Profits – and you can get the complete system for less than the cost of a one-hour coaching session with yours truly (in fact, I make my coaching clients read the book first, since it often saves them thousands of dollars in expensive consulting fees).
Now, I’m not saying you can’t figure this all out on your own – but why risk failure when you can follow a proven martial arts business plan for success?
Go check it out right now, and find out how to start and run a successful martial art where you know everyone by their first name: