Martial arts business author, Mike Massie

Martial arts business author, Mike Massie

We’re happy to announce that Martial Edge did an interview with Mike Massie a few weeks back…

The interview itself was quite detailed, and touched upon a variety of subjects that modern martial arts school owners and instructors are facing, such as:

– Management

– Marketing

– Retention

– And the state of the industry as a whole…

Here’s a brief excerpt from the interview:

Martial Edge: Some commentators in the martial arts state that the ‘martial arts school in America is becoming the McDojo.’ Would you agree/disagree with this?

Mike Massie: This goes back to the previous question, however, it deserves elaboration. When people start talking about “McDojo this, McDojo that,” my first question is “what’s your definition of a McDojo?”

If your definition has to do with how much money they charge, you’re lumping in a lot of good instructors with the bad. Also, you’re falling into the trap of suggesting that someone with specialized skills and knowledge does not deserve to be paid well for sharing those skills and that knowledge with the rest of society. I would say that most every free society values our most knowledgeable and skilled professionals, from scientists and doctors, to judges and (God help us) attorneys, to plumbers and carpenters…

If you’re interested in reading the full interview, you can find it here:

Martial Edge interviews Martial Arts anti-guru Mike Massie

Mike Massie is the author of Small Dojo Big Profits and runs a martial arts business coaching website for new instructors and small school owners, StartingAMartialArtSchool.com.

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