Martial Arts Business Podcast Episode 35: Pricing, Selling, And Having Haters

Martial Arts Business Podcast Episode 35

In this episode of the Martial Arts Business Podcast, Mike Massie discusses pricing, advertising your prices, and when the ideal time is to reveal your prices.

Mike also provides some perspective on haters and what it really means for you and your business when people criticize you.

And, in the Tip of the Week, Mike provides some candid advice on dealing with the price question over the phone.


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Resources and Products Mentioned In This Podcast Episode:

The Martial Arts Marketing Success System is Mike’s newly revised and updated approach to getting students in your school. Recently updated with 45 new pages added to the manual, two hours of new audio and video, and completely revised strategies and marketing plans for advertising your dojo both online and offline. Click here for more info.

And if you could use some help with converting those prospective students into regular members of your studio, visit to find out how. The Martial Art Sales Success System is all about selling memberships without selling your soul. Visit the site today to find out more.

Podcast Excerpt

“Okay, so the Tip of the Week this week is going to be on pricing, or rather, on advertising your prices. And I know mentioned earlier in the podcast that you could go to to find out more about when, where and how to reveal your prices to prospective students, but I decided that in the Tip of the Week today I’d provide you with some actionable information in that regard, that actually comes from the Martial Arts Sales Success System.

So when do you reveal your prices? It’s simple really. You don’t want to advertise your prices on your website except for your sales pricing, whatever your special promotion is at the time. Typically I’ve relied on several different price points for special promotions depending on the time of the year, sometimes that price point is around $20, sometimes it’s around $100 or $150; it just depends on what I’m offering.

The thing is, you always should put your special pricing in your advertisements and on your websites, because the special promotion price is what is going to encourage people to contact you; to pick up the phone to call you, or to fill out a form on your website.

Now, typically in conversation on the phone, people will ask about price…”

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