“How Not Starting A Martial Art School Can Help You Start A Martial Art School!”
In this episode of the podcast Mike interviews internal martial arts instructor and kettlebell coach Dave Chesser.
As a young man, Dave saved his money and moved to Taiwan to study internal martial arts with the masters. His goal was to become a skilled instructor and then start a martial art school, earning a living sharing his passion with others.
However, things wouldn’t turn out quite how Dave planned. In this interview, Dave reveals how his circuitous route to success has led him full circle back to teaching martial arts.
Also, in The Tip of The Week Mike explains seasonal promotions and how you can use seasonal tie-ins to help get more students in your dojo.
Resources and Products Mentioned In This Podcast Episode:
The Martial Arts Marketing Success System – This Mike’s newly revised and updated Martial Arts Marketing Success System, with 45 new pages added to the manual, two hours of new audio and video, and completely updated strategy and marketing plans for marketing your dojo both online and offline.
“Hello everyone out there in the Martial Arts Business Nation and the Small Dojo Big Profits Tribe… this is Mike Massie coming at you with another edition of the Martial Arts Business Podcast.
“Now let me tell you what we have for you this week. I have a very interesting interview with a guy named Dave Chesser. Dave is a very accomplished martial artist, and what’s interesting about Dave is that he doesn’t run a full-time martial arts school right now. Even though he runs his own business and it is related to martial arts, even though he did set out quite some time ago to become a full-time martial arts instructor, and even though he is a very accomplished martial artist… he didn’t exactly take the traditional route to starting and running a martial arts school or opening a martial arts-related business.
“I’m not going to spoil the surprise for you because the interview I think is very interesting. I think it’s very enlightening. It’s actually one of the most honest interviews I’ve ever conducted on the show. I don’t really want to spoil the surprise for you. I’m going to let you find out about Dave and his story and everything he has been through and what he is doing now in the course of the interview in just a few minutes.
“What else is going on? Well you know that about a month and a half ago, I re-released the Martial Arts Marketing Success System. That re-release or that re-launch of that product was actually … It was quite a huge success. We had quite a few people purchase the product and also I’ve been getting feedback from people who purchased the product. Quite a bit of positive feedback. People who purchased the product tell me that they implemented it and within just a few days of implementation of the ideas and the concepts in the system itself, the product itself that they saw their lead flow and saw their new student increase significantly.”