Posts by Mike Massie
The Cost Of Being A Succesful Martial Art School Owner
“THE COST OF BEING WHO YOU ARE IS CONFLICT WITH THOSE WHO WANT YOU TO BE SOMEONE ELSE. THE COST OF BEING WHAT OTHERS WANT YOU TO BE IS CONFLICT WITH YOURSELF.” ~UNKNOWN I like this quote this week because it reminds me of the dissonance many instructors and school owners experience when they first…Read More
Read. The. Books.
(I wrote the following post about why you should read my martial arts business books for my free Small Dojo Big Profits discussion group on Facebook. When I refer to “this group” or “the group” that’s why. ~M.M.) Sometimes I might seem just a wee bit grouchy when I respond to posts in this group.…Read More
Are You Running Someone Else’s Dojo?
Do you want to know what’s frustrating? It’s when you follow the instructions, only to realize that the instructions were meant for someone else… Back when I was running my first studio, I had heard about this martial arts business coach who was supposed to be the best thing since sliced bread. His claim to…Read More
Ep. 43: How to Weather COVID In Your Martial Arts Studio
In this episode of The Martial Arts Business Podcast, Jason Keaton of Blind Fury Jiu-Jitsu interviews Bill Jones, owner of Top Level Martial Arts in Cuyahoga Falls, Ohio. The topic? What martial art school owners are really doing right now to weather the pandemic, lockdowns, and resulting recession. You can watch the interview below, or…Read More
The Awful Truth About Women’s Self-Defense
Ever ask yourself why there’s so many cringe-worthy videos online on the topic of women’s self-defense? If you’re not sure what I mean, here’s a prime example*: Hard to watch? Kind of makes you embarrassed for martial arts instructors everywhere, doesn’t it? The Culprit: The Expert Delusion I can tell you that part of the…Read More
Martial Art School Business Models
Note: The following article is an excerpt from my upcoming book, Martial Art School Business Growth Strategies. Okay, so now let’s look at some different martial art school business models, so we can have an idea of the various different ways that a dojo or martial arts instruction business can be run profitably. The reason…Read More