Ep 42: Is Negativity Ruining Your Dojo?
Negativity will absolutely ruin your dojo. Just off the top of my head, here are three examples of how being negative will hurt your business.Read More
A Dojo Owner’s Resolution List For 2017
So, this Sunday we’ll be ringing in the New Year. Are you looking forward to 2017, or dreading it? I sincerely hope you’re looking forward to it. But if not, may I suggest something? While everyone else is making resolutions to lose weight, get in shape, and drop the weight they lost over the holidays,…Read More
Are You Treating Your Martial Arts Students Like Property?
Martial Arts Students Aren’t Property, So Don’t Treat Them As Such I’m sure you’ve seen those retro t-shirts that say, “Property of Such-and-Such Athletic Department.” I’ve even seen some schools adopt that design for their own shirts. “Property of Such-and-Such Martial Arts.” Students love that stuff, and I bet those schools sell them by the…Read More
Winning The Mental Game of Running A Martial Art School
Okay, so let’s talk about depression and the martial art school owner. The first thing I’m going to say is that, if you are depressed, go see a mental health professional, either a therapist, counselor, or psychiatrist. The days of there being a stigma against seeing a therapist to talk through issues are long gone.…Read More
Why You Should Never Start A Martial Art School As A Business Partnership
Ah, business partnerships. I come back around to this topic at least once a year. And despite my repeated warnings and admonishments to NOT start a martial art school with a partner, for some reason school owners still insist on doing it. So, allow me to explain once again why partnerships and martial art schools…Read More
Why DIY Martial Arts Marketing Is Driving Students Away From Your Dojo
So this week in the newsletter we’re finishing up the series on why dojo owners fail, and I’ve been talking about marketing mistakes. Monday I wrote about inconsistent marketing, yesterday I wrote about sending the wrong marketing message… And today I’m writing about unprofessional marketing. The DIY Dojo Owner When I started my first school, I…Read More