Toward the end of this year, I published a ton of content on the Kindle platform. The response to the works I’ve published thus far has been phenomenal, and I greatly appreciate your support for those reports and ebooks over the last few months.
As many of you know, a great deal of my work at present is helping small business owners like you to overcome their marketing challenges. Although that aspect of my coaching business focuses mostly on marketing online, I still think it’s important to integrate online and offline marketing methods when you’re marketing a small business locally.
Applying Pareto’s Principle to Small Business Marketing Challenges
Looking back over the last twenty years that I’ve been running studios professionally, I realized recently that what used to take me hours of work to accomplish now only takes me a few minutes a day. Partly this is due to the judicious use of technology, but it’s also because I’ve shaved down my daily method of operation to the top 20 percent of marketing tasks each day. (If you’ve read Small Dojo Big Profits, you understand that this is simply Pareto’s Principle in action.)
I’ve previously written extensively on marketing, especially as it relates to martial arts school marketing. However, I still see school owners struggling to successfully market their studios. Invariably, this is due to not having enough focus in their marketing efforts.
One month they’ll try “X” marketing method, and the next month they’ll try “Y” marketing method, and the next month they’ll try marketing method “Z”. Typically, the selection is based not on any systematic approach, but instead on whatever they heard is the latest greatest thing in the last article they read or at the last business event they attended. This almost always results in a marketing failure and can eventually lead to closing your school’s doors.
Still another common reason small business owners fail at marketing is simply due to a lack of time. Yet, if you’ve been reading this blog for any length of time you already know how I feel about this. Marketing is your first priority, so you need to make time. However, when you’re starting a martial arts school and you’re in the early stages, you might be working another job while launching your studio. I understand that this can leave little time for marketing.
A Minimalist Approach to Effective Marketing
Because of these common challenges that many small business owners face, I decided to write a new ebook, The 15-Minute Marketing Plan. In it, I explain how I got to the point where I can spend as little as 15 minutes a day marketing my business, and I also share a simple, minimalist marketing approach to help busy business owners find focus in their daily marketing efforts.
Of course, this is a minimalist approach, so you shouldn’t expect blockbuster results overnight. Instead, what this book offers is a way to start focusing your marketing efforts, so you begin to build marketing momentum over time… even if you only have a few minutes a day to spare.
How to Get It
So, how can you get this ebook? Well, right now there’s only one way you can get it, and that’s to visit my new personal small business coaching and marketing blog at http://michaeldmassie.com. When you get to the home page, simply enter your email address in the form at the top of the page to download the ebook.
By the way, there’s already some really useful content on that site, so feel free to sign up for my updates via email on the sidebar, or just to scroll down the home page to see what’s there. (By the way, somewhere on the home page you’ll find the most powerful headline I’ve ever used for marketing martial arts classes for children, *hint, hint*.)
Again, thanks for all your support this year! And by all means, be sure to let me know what you think of The 15-Minute Marketing Plan by commenting below.